1. Easy Editor

No complicated downloads or installs to use the built-in editor that works like your favorite word processor:

• bold
• italics
• colors
• align left, center, right
• bullets, lists
• titles
• add photos

2. Best Value (30 features)

30 features that others don't offer and still the best prices. Many site builders don't offer similar features at any price and those that offer features charge extra.

• 23 feature layouts shown to left
• email features
• layout features
• shopping cart features
• editing features
• marketing features
• password protection
• more...

3. Strong Shopping Cart

Shopping carts are often charged extra for or the site builder itself is priced very high. The shopping cart doesn't cost extra yet has more features and higher product limits than other site builders.

• Supports 500 products
• 3 different options like color, size, etc.
• Comment field (e.g. for gift card)
• Up to 3 photos for each product
• PayPal integration
• Authorize.net integration (for credit card processing)
• Secure shopping cart server
• Catalog lists

4. Easy Photo Albums

Most competitors don't have an easy to use method of putting a collection of images on the Internet. Automatically creates the thumbnails to click for you.

5. Over 200 Professional Designs

offers hundreds of pre-built professionally designed templates.

6. Customizable Templates

For a more personal feel, lets you customize templates with your own graphics, colors and designs. You don't need to know how to program to do this.

7. Useful Image Library

Not free clip art, the image library is a fully licensed image library with over 200 photos from Hemera, one of the top imaging companies on the Internet.

8. Free Interactive Features

Usually only available in expensive custom built websites, offers what are known as "dynamic" features that let your visitors interact with your website:

• Custom Feedback Forms
• Message Boards
• Guest Books

9. Easy and Fast Support

High quality online support:

• Online support is free
• 1-day turnaround response for most questions
• 1-click to help section
• 1-click context sensitive help (the most relevant help document is always one-click away)
• 33 chapter online documentation
• 100+ article knowledge base and growing
• free resource documents to help you improve your website
• Online frequently asked questions

10. Overall Ease of Use

The ease of starting and building a website is the number one reason why clients start and continue using .

The toolbar shows up on your website. This toolbar appears for you only. To edit a page, just click "Edit" in the toolbar. No need to go back and forth between a separate site builder.